Fixing Fashion: How Calley Dawson is Disrupting Waste One Stitch at a Time

In this episode, Shane Jeremy James chats with Calley Dawson, founder of FXRY, a fashion repair startup on a mission to keep clothes in rotation and out of landfills. After 25 years in apparel design with brands like Urban Outfitters and Brooks Running, Calley left mass production to build a business focused on sustainability and circularity. She shares how FXRY is reshaping consumer habits through expert repairs, local pickup and drop-off services in Seattle, and plans for national growth.

We also discuss bootstrapping, building brand loyalty, and using AI and live content to scale. Whether you're a sustainability advocate, an aspiring founder, or someone curious about fashion's future, this episode is packed with honest insights and practical inspiration.