Changing the Game: Missy MacKintosh on MisMacK, Sports Colour Cosmetics & Scaling a New Category

In this episode of The People-Driven CEO Podcast, Shane sits down with Missy MacKintosh, Founder and CEO of MisMacK Clean Cosmetics and creator of Sports Colour Cosmetics, to talk about entrepreneurship, innovation and what it takes to build and scale a brand in one of the most competitive industries there is.

Missy shares how MisMacK began in her basement in Canoe, BC after she saw a gap in the market for clean, high-performing cosmetics that could actually meet professional standards. What started as a pro-driven clean beauty brand has since grown into a multi-use cosmetics and skincare company with retail stores, a growing national presence and a bold new direction through Sports Colour Cosmetics.

The conversation also explores one of the most personal chapters of Missy’s journey. After the loss of her father, she and her son created an all-natural eye black together as a way to move through grief and build something meaningful side by side. That project eventually became GamePlay and helped launch an entirely new category where beauty, sport and fan expression come together. Missy also opens up about what it looks like to scale in real time, from rebuilding the company’s website and systems to expanding retail partnerships, navigating rapid growth and stepping fully into her role as a founder and CEO.

She shares why innovation, authenticity and human connection continue to sit at the centre of everything MisMacK is building. Ultimately, this is a conversation about resilience, reinvention and what can happen when a founder is willing to evolve alongside the business she is building.