Building Auratherapy: Laura McCann on Reinvention, Alignment & Human Connection

In this episode of The People-Driven CEO Podcast, Shane sits down with Laura McCann, Founder and CEO of Auratherapy, to talk about reinvention, wellness, entrepreneurship and what it means to build a business that evolves alongside you. Laura shares the journey that took her from fashion into technology and eventually into wellness. After more than 30 years as an entrepreneur, she has built Auratherapy around the idea that people are more than their personalities or their thoughts.

Through aura readings, aromatherapy, energy awareness and intentional rituals, the company helps people better understand themselves and reconnect with how they feel. The conversation also explores what it means to keep reinventing yourself as a founder.

Laura talks openly about building teams, navigating rapid change, experimenting with AI and learning how to structure a modern business differently from the traditional models she grew up with. She and Shane discuss how technology can make companies faster and more capable, while still preserving the human relationships, judgement and experiences that matter most.

At the heart of Laura’s philosophy is the idea of alignment. Rather than chasing perfect balance, she believes in understanding the parts of yourself that make you uniquely you and learning how to use those strengths with intention.

For Laura, being human means living in alignment, keeping your heart open and creating genuine connection with other people, heart-to-heart.