Bleeding-Edge Innovation: How Linda Biggs and Joni Are Disrupting Period Care with Purpose

In this episode, Shane Jeremy James sits down with Linda Biggs, co-founder and CEO of Joni, a modern period care company that’s redefining a stagnant industry with innovation, impact, and integrity. Linda shares how Joni built a devoted community, scaled through word-of-mouth and social purpose, and became B Corp certified—all while staying bootstrapped and values-driven. From building team culture to reshaping workplace norms, this is a masterclass in modern entrepreneurship and human-centred leadership.

This episode is packed with insight for purpose-driven entrepreneurs, people-first leaders, and anyone redefining what it means to build a better business.