Reimagining Cannabis: Sameer Padamsey on Building a Wellness-First Brand in a Regulated Industry

In this episode, Sameer Padamsey, co-founder of Ufeelu, shares how he's carving out a new category in cannabis focused entirely on wellness. Rather than intoxicating effects, Sameer’s CBD-based products are designed to improve sleep, mood, and pain relief through non-intoxicating compounds. He walks us through the journey of building a purpose-driven brand in one of Canada’s most highly regulated industries, from early product development and navigating government systems to building a values-based team and earning customer trust.

Sameer also speaks candidly about the challenges of entrepreneurship, work-life balance, and the often-overlooked human side of running a mission-driven business. His story offers valuable lessons in empathy-led leadership, long-term vision, and building trust at every touchpoint.